I lived in the city square mile of Adelaide in a newly built townhouse. I would wander around the local neighbourhood--the Central Market precinct--- with my camera. For the moment, as a city dweller, I was happy wandering around the central business district photographing the street art, exploring the urban space and being a part of the snapshot photographic culture.
The decline in manufacturing meant that a rustbelt, depressed Adelaide was rebranding itself to make the place where we live into a “destination” for tourists. This post-card Adelaide was designed as a response to counter the industrial decline and fiscal stress of the 1970s and 1980s caused by the economic flows of a globalizing spectacularized capitalism. The self-promotion used a public relations campaign to tap into the rapidly growing worldwide tourism market marked by fashion.